Your ability to attract is perhaps your organisations most valuable intangible asset…
Chasing is exhausting, costly and unsustainable.
When demonstrating your value…there is one and only question you should ask yourself.
‘What problem are you trying to solve?’
And present that answer to the consumer.
Example….
‘we are trying to connect the world’ so we built this social media platform…
We also specialise in building platforms for our clients that reflect the problem they are trying to solve….whether it is a website or app……
We are generative AI specialists!! Image / Video / Text
We present you in a way they can’t resist,
in a way you can’t imagine.
Basically summarised transcript of below video.
‘Its’ often difficult to know your own worth’
Ways in which your brand can be attractive...
Appearance, Knowledgable, Easy to talk to,
List services based on things such as improve appearance with building and design services.
'Demonstrating your value' ... Attraction marketing is a philosophical approach to marketing based around self-worth. The problem with it is that in runs deeper into an organisation than its marketing department.
How you demonstrate value?
This isn’t just a branding thing. Its also user experience, providing your customers with the right technology solutions. All the fancy functions and complicated things going on under the hood of your tech stack they don’t care about. The best way to demonstrate value is your value is to build something so good they will discover it just by using your service.
People don’t want to be told your worth, they want to discover it for themselves in a way that is pleasurable for them to do so.
- Client List – Demo different industries – UserVoice, Investors in People, Diary Swap (SAAS) etc
How to demonstrate your value?
Step 1 – Have value
- Cut unnecessary expenses….weird thing for an agency to say right…..but that’s actually what we do by providing you with the right technology to do just this.
- No point in being able to get a date if you can’t pay the bill!
- Great design is the best way to create lasting value to your customers….
Step 2 – Know your worth
- You know how sometimes you need a friend to validate what the best things about you are. That’s because it’s often impossible to see your own potential.
- Initial consultation
Step 3 – Say less, show more
- Landing pages that show the user what they need to and nothing more….entice them and stay quiet
Step 4- Go all the way
- We are all typically initially attracted to appearance, what else is there to go on.
- But then it’s all about saying the right things in the right order….you don’t open with ‘I’m rich’ unless you want to attract a gold digger lol.
- Conversion, CRM etc
- Users don’t fall down funnels, their attracted to them
Technology Specialisms
WordPress
Elementor
IOS
Android
Firebase
HubSpot
We specialise in these because from our 15 years of experience building technology platforms for clients, you can accomplish just about anything with these tools using the right creative thinking.
Other platforms we often work with +
Cost Calculator
Digital production is expensive….not just for the development…..but the thought that the creative and strategic thought that goes into what is made.
Why we are an agency not just consulants
Because we can actually do the work for you to....(WordPress Specialists)
The primary place you will demonstrate your value is through your website. We are WordPress specialists....
What is attraction marketing
What does an attraction marketing funnel look like…..how is it labelled…..fade in SVG files that line up on elementor page.
Most people, don’t like being sold too.
Particularly in the modern era of websites, reviews and social media allowing consumers to do their own research.
The sunk cost fallacy
Have you ever bought something because you spent so much time researching it to not buy it would become a waste of time.
Of course you have….
- We offer free sample pages….why….because 100% of the time potential clients are happy and want to continue working with us. Particularly when they can’t find anyone who will build the rest of the site in a more cost efficient and professional manner.